[Dongsung Blog/ February 18, 2025] Dongsung Chemical, the parent company of Dongsung Finetec, announced on February 18th its decision to shift its brand identity from a traditional "chemical company" to a forward-thinking "science company." This transformation includes a complete rebranding effort, marking a new chapter for the company.

As part of its rebranding, Dongsung Chemical introduced a new vision: "A company that leads to beneficial change in life toward a sustainable future." The company's new slogan, "Life-Centric Science & Solutions," reflects its commitment to creating innovative, sustainable solutions that improve lives.

Alongside the new vision, the company unveiled an updated corporate image (CI). The brand's symbol has been reimagined from a line to a facet motif, while the color scheme has shifted from gray to green and purple—colors representing sustainability and future-oriented goals. The updated design conveys a more dynamic and enterprising image for the company.

Moving beyond its roots as a provider of LNG carrier cooling materials, Dongsung Finetec aims to evolve into a global energy solutions provider. In addition to its core product, the Mark-III type ultra-low temperature cooling material, the company will focus on expanding its production of new cooling materials. By extending its related technologies to low-carbon, eco-friendly energy sources such as ammonia and hydrogen, the company intends to strengthen its position in the global market.